We have identified a real desire for Celonic to be able to shape their new website into a sales tool rather than just a presentation site.
A traditional approach would not have sufficed to achieve this objective and that is why we advised our client to adopt the innovative methods of Growth Driven Design. Those thrive in placing the ideal target customers, i.e. the ones we want to attract to the website, at the heart of the approach.
From then on, all of the subsequent workflow derives from the development of this ideal Persona: the design, the navigation strategy and the content of the website.
The finalized web portal then responds effortlessly to targeted visitors’ expectations, whom we consequently attract with a tailored Inbound Marketing's content strategy.
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